February 23rd 2009. The principal of marketing is to announce services or goods of a business. There’re many ways to arrive there but we all see publicity on the television, radio and newspaper, therefore all these methods have points in common; they’re expensive and last the time of the campaign. Have you any idea how much a publicity campaign costs? If you have a market that interests you, then you have to know how much you’re ready to pay for marketing.
Therefore, after many problems created with these types of marketing, new solutions were developed such as experts in marketing, but this type of person has no idea how to touch a larger market because he will use the same method as traditional publicity, whether join the most customers as possible. Do you think that joining more customers will increase the sales figure of your business? If you do, then you’ll fall in the same trap as everybody else spend more in publicity then the incomes that come in during that marketing campaign.
The important thing to know is what people’s habits are when they search for information concerning a product or service that will solve their current problem. Look at yourself and you’ll find the answer. If you’re reading this page then it’s the confirmation of your answer. Do you wait in front of the television for car ads when you want to purchase a car? People search in search bots on the Internet such as Google, Yahoo and MSN. When they want a car, they know the Internet will have more detailed results for their needs, without forgetting that it’s faster. Knowing that searching on Internet is the information solution for people, what can we observe on this type of marketing? We can observe that we don’t join the public, but the public joins us. The complete opposite of traditional publicity…
Okay, we found a way to be joined by qualified customers concerning services or products that we offer. Now, how much does a Website cost? Are there any guarantees concerning the number of visitors brought? What are the results of a Website? Some Website designers ask for prices, so we know that their interest is to make money and not help businesses with their marketing. If your marketing budget is tight, even paying for a Website is expensive, but the advantage is that you don’t pay for a certain period of time such as television, you pay for a full time marketing on the Internet. The results: visible at any moment of the day for your customers to contact or visit you. What’s better for a business then being joined at any moment with opportunities of incomes? Some other Website designers don’t ask for prices to create your site, why? Because their interest isn’t in making money out of you, but to help people live a better life with more options.
Internet marketing is now the most popular way to advertise your business. It’s is and will be as long as we don’t find another information tool better then the one we have right now.